Data Storytelling With Data Examples
A well-executed data storytelling with data examples can capture the attention of people who would otherwise ignore analytics. It narrates the results from data visualization tools in a format that is more understandable to non-data professionals.
A good narrative will also pique the audience’s curiosity and leave them eager to learn more about the data insights. This is why it is important to create a narrative that aligns with your audience’s knowledge gaps and provides them with the information they need to understand your data story.
Data-Driven Decision Making: Case Studies in Data Storytelling
This can be done by identifying a key question that your audience has and providing the data that will help answer it. For example, Oxfam knows its audience cares about advancing women’s rights so it used a data story to showcase that a woman is more likely to be employed when her company supports gender equality in the workplace.
When presenting your data story, it is important to be objective and not manipulate the numbers to fit your desired narrative. If your audience finds out you are hiding the truth, they may not trust your brand in the future.
Creating a compelling data story can be difficult for the average businessperson. Fortunately, there are tools that make the process easier. One of these is dashboards, visual analytical tools that provide users with a centralized view of the most important performance indicators in their organizations.
To use this tool effectively, you need to create a dashboard that matches your organization’s branding and tone of voice. It also needs to be easy for your audience to navigate and interpret the results. You can do this by dividing your data into digestible chunks and explaining each piece in a way that is easily understood. For example, if you are analyzing the sales of your products across multiple markets, breaking down the data into product-level demand, market-level demand, and global demand will help your audience better understand your results.